The fintech plans to expand its POS market share, besides expanding international payments solutions across Southeast Asia
Harshil Mathur, cofounders of Razorpay.
Image: Nishant Ratnakar for Forbes India
Fintech unicorn Razorpay is fast gaining strength in areas beyond its core online payments business. The company, which launched India’s first biometric authentication with Mastercard at the Global Fintech Fest 2024, is building on its omni-channel strategy with increased offline presence and has doubled down on onboarding new merchants this year to process online payments, its CEO and co-founder Harshil Mathur told Forbes India, on the sidelines of the GFF 2024.
Alongside, it is continuing with its plan for a sustained international expansion in Southeast Asia, with the Singapore business set to kick off within the current fiscal year. Razorpay is backed by investors such as Tiger Global, Peak XV Partners, Y Combinator and Lone Pine Capital.
“In the coming year, our focus is on continuing to strengthen our POS [point of sale] presence. We were always strong online and now we are expanding offline, bringing to customers an omni-channel experience,” Mathur says. Razopay has a POS presence through more than 5 lakh stores, commanding a 3 percent market share in the POS device category. “We want this to grow to 12 percent over the next two years.”
Mathur says 75 percent of Razorpay’s business is online payments, the balance being POS, RazorpayX and international operations. The company offers 100 instruments to its customers on its fintech platform, including payment solutions for software-as-a-service (Saas) companies, small businesses and financial products.