Naini is a writer at Forbes India, who likes to dabble in storytelling across all forms of media. She writes on various topics ranging from innovation and startups to cryptocurrency and agricultureâanything and everything that makes for an interesting story. Before her stint at Forbes India, she worked for close to a year at Outlook Business. With five years of work experience, she co-produces Forbes Indiaâs video series âFrom The Fieldâ and hosts the podcast âTeenpreneursâ. She also emcees at events and moderates panel discussions from time-to-time. Naini is a part of Forbes Indiaâs digital team, also handles Forbes Indiaâs Instagram account and helps plan events. An avid learner, she has completed her PGDM in Journalism from Xavier Institute of Communication and Bachelorâs of Mass Media from Sophia College for Women in Mumbai. Be it at work or home, you will not find her working without her headphones and work playlist. She loves trekking and travelling, experimenting in the kitchen, watching films and reading.
Ajinkya Dhariya, Founder and CEO, Padcare Labs
Image: Neha Mithbawkar for Forbes India
Ajinkya Dhariya asked me, “How many years do you think it takes for sanitary napkins to decompose?” A couple of years, I said. Dhariya responded, “You will not believe this, but it takes 800 years for unrecycled pads to decompose.”
In 2018, Dhariya was visiting a landfill near Pune, when he saw ragpickers picking up used sanitary napkins and diapers with their bare hands. Dhariya couldn’t believe what he had seen. “Imagine the kind of health risk,” he says, “This was the trigger point for me, I knew I had to do something about this problem.” This is what led him to start Padcare Labs.
How grave is the problem though? The numbers say it all. “India has 121 million menstruating females, generating 1,200 crore sanitary napkin waste every year,” claims Dhariya. Of this waste, close to 98 percent goes to landfills. Why? “There is no disposal at source and no supply chain. There was no technology available for this waste to be converted to form some kind of value—so landfills were the only option,” he adds.
The innovation for Padcare Labs was not just to look at solving one stakeholder’s problem, but target the entire value chain—from collection to processing. For starters, Dhariya says, “I realised the user only cared about wanting to dispose the sanitary napkin. So we started by providing Padcare bins—where sanitary napkins could be stored for 30 days without any odour or bacterial growth.” These pads are then collected from all these locations and brought to a material recovery facility (MRF).
They are then processed through Padcare’s patented technology, which, in 20 minutes, recovers close to 99 percent of the material at low cost, separating it into pulp and plastic. “This pulp can be used across various industries such as paper, packaging etc. We convert the plastics into granules and then use it to make the Padcare bins,” he explains. Also read: Why innovation is needed to battle wild wild waste
This entire process, which Dhariya terms as ‘menstrual hygiene management’, is what Padcare provides as a service to its clients. Though the Padcare bins are free of cost, customers are charged per pick-up and per bin. This accounts for 80 percent of the revenue and the rest comes from output waste, which is pulp and plastic, and selling products that are made from these. With close to 250 clients, including Mahindra, P&G, Goldman Sachs and Hero Group, the company is clocking in a turnover of ₹2.2 crore. Padcare Labs has over $0.5 billion of funding including grants from organisations such as BIRAC, Niti Aayog, Infosys Foundation, Tata Trust and a few more.
Going forward, Dhariya has big plans for the company. Apart from geographical expansion both in India and internationally, they hope to work closely with residential communities as well. “Also, we are currently experimenting to see if this technology can be used for other materials as well, including diapers, tetra packs and textile waste,” he says.