In an exclusive conversation with Storyboard18, Sharat Verma, chief marketing officer, P&G India, and vice president, Fabric Care, P&G India, shares what #ShareTheLoad movement has taught him as a marketer, the challenges of taking forward a purpose-driven campaign, and Ariel NFTs
Sharat Verma, chief marketing officer, P&G India, and vice president, Fabric Care, P&G India