Owning a women's cricket team is in keeping with the company's focus on inclusivity and diversity, despite threats of financial losses in the early years, says senior management
The WPL teams are likely to start generating revenue from Day 1, but, like any business venture, there is a time commitment in order to see profits
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Months before the Women’s Premier League was even announced by the Board of Control for Cricket in India (BCCI), Royal Challengers Bangalore (RCB), the Diageo India-owned cricket franchise, was firming up plans to own one of the teams. And when the BCCI invited tenders, its global headquarters, based in London, gave the India team the carte blanche to go ahead and buy one.  Â
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“When we presented our proposal to the global board, the diktat was clear—just go and get the team. There was not one question on the money,” says Rajesh V Menon, vice president and head, RCB. Â
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