Thought Leadership
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How institutions can regain public trust
Rebuilding trust starts with conversations and courage, says Professor Sim Sitkin
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Escaping the survival trap
Why expanding your network is crucial for long-term creative success
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The curious case study of Zerodha's blue ocean strategy
Founded by Nithin Kamath, the online discount brokerage company has changed the dynamics of retail stock investment in India. Here's a look at how the blue ocean strategy worked and what it needs to do to face new challengers
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If they're not ready to change gears, specialized companies may be left in the dust
A study of motorcycle makers shows how focusing on one market for too long can reduce companies' ability to survive
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What are the hindrances to the growth of Indian family businesses?
Family businesses play a crucial part in the economic growth of a country when they move with the times. Many Indian family businesses are still stuck with the traditional ways of functioning. Here's what they need to do to break archaic chains and flourish
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Salary Negotiations: A catch-22 for women
Too assertive or too nice? New research from Julian Zlatev probes the lose-lose dynamics that penalize women in negotiations and perpetuate gender inequity
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Keeping score: The effects of rating customers
Customer rankings systems can backfire
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SPACs: What you don't understand can cost you money
A Kellogg professor offers his perspective on why these investment vehicles can be losing propositions for many casual investors
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Why the customer isn't always right
Consumer behaviour on food-logging tools reveals initial expectations don't match actual experience
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Himachal Pradesh Vs Uttarakhand: A tale of development for two Himalayan states
At a broader level, both states fall under the ambit of the greater, lesser and outer Himalayas. However, these mountainous states differ in critical areas that have intrinsically led to the facilitation of entrepreneurship in Himachal Pradesh and indifference in Uttarakhand
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Tata Neu: Why the cross-selling idea may not sell
Tatas, in the past, have benchmarked practices for others to follow, creating brand equity where consumers expect top-notch quality from them. In the current case, it may be intriguing to see if this brand equity helps them tide over their existing challenges with Tata Neu