Thought Leadership
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We react differently to paper vs. digital requests
Our willingness to act virtuously changes depending on how we're asked
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How AI will democratise strategy for the next industrial revolution
During the transition between the fourth and fifth industrial revolution, strategising must go through a sea change. Intelligent platforms aided by AI/ML will transform the traditional strategy development and execution approach
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Should you invest in the stock market right now?
Geopolitical conflict, rising inflation, rising oil prices, and the surge of Covid-19 in China have played a part in enhancing the volatility of the stock markets across the world. Dr Hemant Manuj - Associate Professor, Finance at Bhavan's SPJIMR checks the historic trends to figure out the next course of action
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Healthy in the wrong way: When food marketers don't listen
The meaning of "healthy" is constantly evolving, and food marketers are not always meeting consumers' expectations
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A global look at the connections between happiness, income, and meaning
Wealthy people may be happier. But a new study finds that money can't buy a sense of purpose
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Seven challenges against securing the systemic cyberspace in the industrial IoT age
As organisations in the growing industrial IoT space become increasingly mutually dependent on one another and contribute to growing systemic cyber-risk, here are the seven most important emerging anti-forces they face
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Corporate leadership, diversity & inclusion
Businesses and organizations create more inclusive environments with equitable outcomes by committing to diversity, equity and inclusion (DEI)
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How a multimillion-dollar ice cream startup melted down (and bounced back)
A Brooklyn-based ice cream shop was getting buzz, and Disney was pitching a brand partnership. So how did the business wind up filing for bankruptcy? A case study by Thomas Eisenmann and Lindsay N. Hyde examines the rise and fall—and recent rebound—of Ample Hills Creamery
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How has marketing changed over the past half-century?
Phil Kotler's groundbreaking textbook came out 55 years ago. Sixteen editions later, he and coauthor Alexander Chernev discuss how big data, social media, and purpose-driven branding are moving the field forward
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Does data anonymization really hide your identity?
Despite firms' attempts to anonymize user data, identities can still be detected
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Consumer streaks are motivating, the key is keeping them alive
People often go out of their way to repeat a behaviour if it is logged and highlighted to them