Darden School of Business
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5 stages of AI maturity in marketing: A blueprint for the marketing revolution
In the digital economy, data is the lifeblood of successful marketing strategies. As technology and AI continue to advance, businesses are increasingly turning to data-driven marketing to gain deeper insights into customers
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Words vs. Actions: Why innovation must be central to COP28 discussions
We need innovation in not only products and services, but also policy, to support and pave the way for the rapid adoption and deployment of decarbonized technologies
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Will you shape (or be shaped by) the future of AI, Blockchain and the Metaverse?
Darden Professors Dennie Kim and Tim Laseter have advice for forward-thinking business leaders navigating—and shaping—this future: Separate overinflated expectations from the business cases that will unlock real value
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Is Generative AI a disruptive paradigm-shifter? The questions to ask
Executives and investors need to address key questions when considering the latest technology trend
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5 ways digital technology is redefining competitive dynamics
The emergence of digital technologies is giving rise to various innovative business models that organizations can leverage
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The personality traits of streaming services: What roles do original series play?
With that knowledge, brands can deliberately use original series to associate themselves with specific traits and, thanks to the streaming feature that targets recommendations to each user, they can present different brand traits to different user groups
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Too many choices: A model to predict open-ended consumer decisions
Confronted with a blank slate, the likelihood is that you'll gravitate toward a brand that rings a bell, a name etched into memory, even if lesser-known options could be equally (or more) satisfying but don't come to mind
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How changing the connotation of 'Quiet Quitting' can benefit the workplace
If managers can acknowledge that calibrated contributing is, in many cases, rational behavior in response to the terms of employment they're offering, then they can start to own the responsibility to do something productive about it
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Investing responsibly: ESG and the well-intentioned investor
How exactly investors should consider ESG in their decision-making processes
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5 difficult but feasible steps to reverse the climate crisis
The actions called for will be hard and complex, but they are ultimately essential to any serious solution to the climate crisis
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How process and practice can combat bias
An effective diversity, equity and inclusion strategy should be a mainstay — a fundamental pillar of business as usual — for any organization looking to unlock the promise that we know difference brings