National Football League (NFL) is launching a play-and-own NFT game, in partnership with Mythical Games, in early 2023
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The National Football League (NFL) is foraying into the blockchain gaming world once more with the launch of the first-ever blockchain-based NFL video game in collaboration with Mythical Games, the league announced on Wednesday. The game will be called NFL Rivals, which will be compatible on the web and iOS and Android, and will be released in early 2023.
The game will operate on the Mythical Chain blockchain, with 32 limited-quantity collections of generative 3D NFL franchise-themed NFTs issued in a series of releases called 'Rarity League,’ prior to the game launch. The owners will have access to special events and in-game rewards consistent with the league's larger goals to integrate Web 3 into its fan experience.
Joe Ruggiero, SVP of consumer products at NFL, said, “With the rise of blockchain technology, we are thrilled to partner with Mythical Games on a blockchain-enabled game that delivers new play-to-own NFT capabilities, creating a new adventure for fans who love to play football games. The interest in NFTs and video gaming amongst current and prospective fans continues to grow and, combined, has accelerated the NFL’s exploration of new gaming models that can deliver an unmatched experience to fans.
Terése Whitehead, vice president of consumer products and strategy, NFL Players, said that NFTs are changing the game for fans, and we're eager to work with Mythical Games' creative team to build a whole new blockchain-based world where NFL players take center stage.
The NFL already has a number of Web 3 goods in the works, including a ticketing collectible platform on Polygon and Flow, NBA Top Shot, an NFT collectible marketplace built by Dapper Labs, and 13 franchise social token agreements with Socios. NFL is the licensing and marketing arm of the National Footaball League Players Association (NFLPA). NFLPA was established in 1956 as a union for professional football players in the National Footaball League.