Siswanto was a down-on-his-luck mechanic until his improbable pivot to internet videos turned his neighbours into stars and vaulted his poor farming community into the limelight as Indonesia's "YouTube Village".
Image: Arbi Anugerah / AFP
Siswanto was a down-on-his-luck mechanic until his improbable pivot to internet videos turned his neighbours into stars and vaulted his poor farming community into the limelight as Indonesia's "YouTube Village".
The rags-to-riches tale begins four years ago as he struggled to keep his auto shop business afloat in Kasegeran—a remote town in Java that most Indonesians would struggle to find on a map.