Govind Nair, head of business development at Thumby Aviation. He plans to expand the heli-taxi service to other Indian cities like Mumbai and Delhi
Image: Nishant Ratnakar for Forbes India
A few years ago, Govind Nair, then a sales consultant with the personal care products maker Colgate-Palmolive, was caught in the egregious traffic snarl that India’s Silicon Valley, Bengaluru, has become infamous for. He had thought little of the problem that day and underestimated the commute time to the airport from Electronic City, an IT hub.
As his chances of making it to the airport on time dimmed, a distressed Govind dialled his father KNG Nair and informed him of his misery. In jest, he added that Nair, who operated the Kerala-based helicopter charter service company Thumby Aviation Private Ltd, should send a chopper to airlift him. While the plea didn’t quite yield results, and Govind missed his flight, the wearying experience gave the father-son duo the germ of a business idea.
The idea took wings on March 6 this year as Thumby Aviation’s (and also India’s) maiden heli-taxi took off from Electronic City and landed at the helipad in Kempegowda International Airport (KIAL), flying over serpentine snarls and covering the 65 kilometre distance in under 30 minutes.
The company’s heli-taxi service is now a daily affair. It currently shuttles just one helicopter, a US-made six-seater Bell 407, with services being offered every half hour during two shifts: The first one between 6 am and 9.30 am and the second between 3.30 pm and 6 pm. A one-way seat on the chopper costs ₹3,500, excluding the 18 percent goods and services tax.
“It costs anywhere between ₹1,500 and ₹2,500 to hire a cab between Electronic City and the airport,” Govind, 29, tells Forbes India. “If you choose the luxury cabs offered by Uber or Ola, it costs even more. Cabs booked from hotels cost ₹3,500. So we have priced it reasonably and it takes less than half-an-hour, compared with two hours by road.”
For now, the bookings are being made through the in-house app HeliTaxii available for Android and iOS devices and the company is offering discounted fares for corporate bookings. The app has been downloaded over 13,000 times and so far, the response has been positive: Thumby Aviation flew over 90 people in the first two weeks. “We are operating the services [only] during peak hours now. Eventually, we want to take up more services and deploy bigger helicopters,” says Govind.
Thumby Aviation is the brainchild of KNG Nair. In 1998, shortly after quitting as a Group Captain in the Indian Air Force, where he had clocked over 13,500 hours of flying, KNG Nair joined the private sector. He began by flying helicopters for companies engaged in offshore oil drilling.
By 2004, Nair founded King Rotors & Air Charter Pvt Ltd while working with private companies such as Global Vectra as their chief pilot. King Rotors mainly focussed on private contracts, particularly from travel and tourism and the offshore sector. Nair floated the Thiruvananthapuram-based Thumby Aviation in 2009, with a specific focus on flying choppers over the often-inaccessible terrain of India’s northeastern states.
Thumby (Malayalam for dragonfly) soon expanded to Telangana, Karnataka and Chhattisgarh, finding clients in police, corporates and political parties who hired the services during election campaigns. By 2015, it emerged as one of the most formidable helicopter charter companies in India. “But, it was over the past 2-3 years that we decided to scale up and started exploring the commercial space,” says Govind, who is now head of business development at Thumby Aviation.
Soon after his ordeal of commuting from Electronic City to the airport, the company had set in process a plan to explore the opportunity in heli-taxi services. Employees spent almost a year interviewing people and researching, to assess the potential for a heli-taxi service in Bengaluru.
“We found that on an average, people spent over two hours to reach the airport and there are over 60,000 people who use the airport a day,” says Govind. Around the same time, the company was also offering joyrides on their helicopters in Hyderabad for ₹3,500 and it had found many takers.
“That’s when we realised we have a pain point which can be easily fixed,” says Govind. “For a long time, we had focussed only on the business-to-business segment. Now we want to scale up the business to the consumer space too.”
Thumby Aviation’s heli-taxi service is available every 30 minutes in two shifts
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(This story appears in the 11 May, 2018 issue of Forbes India. To visit our Archives, click here.)