Mohit Malhotra, CEO, Dabur
April 2020, Ghaziabad, UP
Suddenly, the ugly elephant in the room became visible. “I don't sell bread. I don’t have biscuits. I don’t make edible oil. I don’t even sell salt and atta…” Mohit Malhotra felt miserable. A month into the national lockdown triggered by Covid-19, life had come to a screeching halt for everybody, including the chief executive officer of Dabur who happened to be at the corporate headquarters in Kaushambi, Uttar Pradesh, on a blustery Friday.
Businesses had paused, shops were shuttered, and only essential goods and services were allowed. Essentially, the business of essentials meant a silver lining for every FMCG player. ITC started pushing its food portfolio on a war footing; Britannia got busy with an aggressive blueprint for breads, biscuits and other edibles; Marico and HUL too got into the act.