M.A.D: Marketing & Advertising, Decoded
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How Josy Paul nourished Ariel's 'Share the Load' campaign
The first step was a confession session with colleagues. Share The Load was launched in January 2015, and every year, a new truth was revealed
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Adman KV Sridhar on why we need progressive storytellers
Many gender stereotypes are perpetuated by advertising and films—that they only reflect what society is and believes is a lame excuse
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#BlackLivesMatter could change fairness campaigns, mindsets: Kavitha Emmanuel
As Johnson & Johnson folds up its skin-whitening range, Emmanuel, the founder of the 'Dark is Beautiful' campaign says the movement shows how colourism and racism are related, and highlights the responsibility for brands and advertisers
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Has Slice done a Melody?
PepsiCo's Slice latest TVC has an uncanny resemblance to Parle Melody commercial made in the 80s; the difference may lie in the 'thickness' of the claim
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Inside Gemini's 'cholesterol cutter' campaign and rice bran oil strategy
Synonymous with sunflower oil, Gemini—Maharashtra's biggest cooking oil brand—is using its recent rice bran oil rollout to enter the North Indian market and attract the health-conscious millennial. Forbes India speaks to Subin Sivan, marketing head of Cargill's oil business in India, about how it will counter competition
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Madame Tussauds welcomes its newest celebrity—a burger
KFC's 'zinger' burger has its time in the spotlight, having found its place in wax at the museum's New Delhi outpost
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Reebok ropes in Katrina Kaif as brand ambassador
The brand hopes to cash in on Kaif's image as a fitness icon, to reach out to the youth demographic
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Meet the 'Swiggy Uncle'
A mechanical engineer from Delhi who has been acting in theatre, TV serials and movies for 30 years, Naresh Gosain has finally tasted fame—and got a new name too
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When Kingfisher did a Gully Boy
How the Ranveer Singh rap film inspired United Breweries, India's largest beer maker, to change its two decade old iconic jingle, the iconic 'Oo La La La Le O'
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Bicycle thieves: The surprising growth engine for Toffee Insurance
A staggering 60 percent of the insurtech startup's products are sold against cycle theft, a rising menace in the country—followed by those for backpacks and dengue
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Can Bisleri's 'smart' camels outwit 'donkeys'?
How India's largest-selling packaged water brand, Bisleri, is fighting fakes—riding on camels in its advertisements