The new buyer of Bisleri will have to deal with the menace of fakes in the market
Now with the Tatas in talks to buy Bisleri, the problem of fakes will be one of the biggest challenges.
Ramesh Chauhan lives up to his reputation of not mincing words. “No, the news of the Bisleri sellout is not real,” says the veteran industrialist in an exclusive interaction with Forbes India. “I haven’t sold the brand yet. I am in talks with the Tatas. The deal will conclude in six to seven months,” he adds, admitting that the brand would soon find a new home and a buyer.
The new buyer, though, will also get to inherit something unwanted. “Wo toh hota hi hai (That always happens),” he says, alluding to the menace of fakes. “You have to accept it,” says the man behind the iconic brands such as Bisleri and Thums Up. Though the problem of fakes affects any brand which is synonymous with the category—Maggi too has its fair share of clones and fakes—Bisleri has a unique problem.