Ultraviolette Automotive is seeking to disrupt India's electric scooter market with the Tesseract
(From left) Narayan Subramaniam, co-founder and CEO, and Niraj Rajmohan, co-founder and CTO, Ultraviolette, with the company’s new electric scooter at their corporate office in Bengaluru
Image: Hemant Mishra for Forbes India
When one thinks of an electric high-performance motorcycle that’s ready for Europe, it’s unlikely that a small startup in Bengaluru will come to mind. But that’s exactly what Niraj Rajmohan and Narayan Subramaniam achieved last year with their F77, designed and developed at their Bengaluru startup Ultraviolette Automotive.
This year, on March 5, they surprised the home market with a more mass-market vehicle, an electric scooter. Named Tesseract, to signify that it’s also a power-packed product, the scooter reflects the same hallmarks of hi-tech features that elevate a rider’s experience, and safety, offered on the F77—traction controls, hill-hold function and regenerative braking, for example.
When they launched the scooter, Ultraviolette’s founders offered a ₹25,000 discount for the first 10,000 customers, on the list price of ₹1,45,000 for the entry-level variant. Bookings far exceeded even their optimistic expectations.
“We had set up the site so that each time there was a booking, Narayan and I, and a couple of others would get an email,” Subramaniam tells Forbes India. “We had a hard time dealing with the inbox with 20,000 emails in two days.”
This prompted the duo to extend the discount offer to the first 50,000 customers. And at the time of the Forbes India interview, 10 days into the scooter’s launch, bookings had crossed 40,000.