Harvard Business School
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Building an 'ARMY' of fans: Marketing lessons from K-Pop sensation BTS
Few companies can boast a customer base as loyal and engaged as BTS fans. In a case study, Doug Chung shares what marketers can learn from the boyband's savvy use of social media and authentic connection with listeners
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Will demand for women executives finally shrink the gender pay gap?
Women in senior management have more negotiation power than they think in today's labor market, says research by Paul Healy and Boris Groysberg. Is it time for more women to seek better opportunities and bigger pay?
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Did pandemic stimulus funds spur the rise of 'meme stocks'?
Remember the GameStop stock frenzy? Research by Robin Greenwood and colleagues shows how market speculation can flare up when you combine stimulus funds, trading platforms, and plain old boredom
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How a multimillion-dollar ice cream startup melted down (and bounced back)
A Brooklyn-based ice cream shop was getting buzz, and Disney was pitching a brand partnership. So how did the business wind up filing for bankruptcy? A case study by Thomas Eisenmann and Lindsay N. Hyde examines the rise and fall—and recent rebound—of Ample Hills Creamery
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Free isn't always better: How Slack holds its own against Microsoft Teams
What will it take to win the collaboration app wars: massive scale or a loyal following? A case study by David Yoffie digs into the intense competition between Microsoft Teams and Salesforce's Slack
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Salary Negotiations: A catch-22 for women
Too assertive or too nice? New research from Julian Zlatev probes the lose-lose dynamics that penalize women in negotiations and perpetuate gender inequity
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Why companies raise their prices: Because they can
Markups on household items started climbing years before the COVID-19 pandemic. Companies have realized just how much consumers will pay for the brands they love, says research by Alexander MacKay
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Being your own boss can pay off, but not always with big pay
Working for yourself might bring freedom and autonomy, but it increasingly comes with a major risk: low pay. Research by William Kerr explores the shifting sands of self-employment
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Lack of female scientists means fewer medical treatments for women
Women scientists are more likely to develop treatments for women, but many of their ideas never become inventions, research by Rembrand Koning says. What would it take to make innovation more equitable?
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Can you buy creativity in the gig economy?
It's possible, but creators need more of a stake. A study by Feng Zhu of 10,000 novels in the Chinese e-book market reveals how tying pay to performance can lead to new ideas
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A world of difference: What keeps companies from becoming more inclusive
Inclusion can unlock excellence and innovation, but instincts and good intentions will never get you there. In this interview, Frances Frei and Francesca Gino explore the underlying factors that keep organizations from becoming more inclusive