Dedicated social movements can make a difference for pro-social firms and industries, especially where the business climate is unfavorable
The nonprofit clean energy technologies GRID Alternatives employees install no-cost solar panels are installed on the rooftop of a low-income household on October 19, 2023 in Pomona, California.
Image: Mario Tama/Getty Images
As Margaret Mead allegedly said, “Never doubt that a small group of thoughtful, committed citizens can change the world; indeed, it’s the only thing that ever has.”
Not the only thing, perhaps, but there’s growing evidence that social movements — groups of dedicated actors that aim to promote shared social or cultural goals — can have an impact on promoting new firms and industries.
[This article has been reproduced with permission from IESE Business School. www.iese.edu/ Views expressed are personal.]