Faber, who took over as global CEO of the global consumer electronics company in December 2023, talks about how they stay differentiated from competition, plans to expand business in India, and more
Hanneke Faber, CEO, Logitech; Image: Bajirao Pawar for Forbes India
Hanneke Faber describes her purpose as ‘do well by doing good’. She wants to win big in the market, by doing what’s right for people and planet. With close to 30 years of experience in FMCG—stints at Unilever, Ahold Delhaize and Procter & Gamble—she has aced brand building. Since December 2023, she joined Logitech as its global CEO.
With Unilever, she laughs, “I was selling tea and Horlicks, so this [Logitech] is very different.” Faber joins Logitech from Unilever where she led their $14 billion nutrition business as group president. Her responsibility spanned more than 150 countries, and included global brands like Knorr and Hellmann’s, research and development, the B2B Unilever Food Solutions business, and a supply chain of about 60 factories and contract manufacturers around the world.
Being a part of the tech world was a dream for Faber. “It's just such an exciting business. It's the future, and within that, Logitech, is a good fit given my background.” While the products being sold are different, “the focus on the consumer is similar”.
One of her priorities at Logitech will be marketing and brand building. The company clocked in sales of $4.30 billion in 2024. “Logitech is a great brand—it is reliable and affordable. But there are somethings I’d like to do over the years, to make the brand really iconic,” she says. Logitech has a large global footprint for a relatively small company, with a presence in more than 100 companies. In a lot of these geographies, including India, Faber says, “there is an enormous opportunity”.
In an exclusive conversation with Forbes India, she talks about the tailwinds that will help Logitech grow, the India opportunity, her vision for the company, and more. Edited excerpts: