Special Report
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Balaji Wafers: Building a Rs 2,000 crore-plus brand with stubbornness
The Rajkot brand is the undisputed leader in four states that national food giants haven't been able to penetrate yet; Chandubhai Virani's refusal to sell has paid off, and now the company is now eyeing a pan-India presence
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Regional Goliaths: The making of a national brand
A bunch of regional brands are today bigger than their MNC rivals in the states that they operate in, and their ambitions are far from over
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Can HUL's 'Common Sense' blunt Sebamed's 'Science'?
Though HUL's move to roll out a campaign—pH ki nahin CS (common sense) ki suno—will blunt the 'misleading pH-only' weapon of Sebamed, it might end up giving the much smaller rival what it always wanted: More footage, more pH points, and more noise
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