Due to the massive surge of female gamers in recent years, further accentuated by the Covid-19 pandemic, women are rapidly straddling multiple roles in the online gaming industry as gamers, streamers, game creators, or entrepreneurs
According to the report launched by EY in 2022, the number of women gamers grew by 18 percent in 2021. And it is expected to grow by 20 percent by the end of 2022. Image: Shutterstock
Video game streamer and content creator Magsplay, aka Mansi Gupta, spent around 6-7 hours playing games such as PUBG religiously during the lockdown and eventually decided to start her channel—a mix of video gaming and lifestyle content. Magsplay has partnered with big brands such as Dell, Realme, fintech brands and international gaming publishers.
“Recently, there has been a lot of interest from brands towards female gamers. And they want female representation in their marketing campaigns. However, 10-20 percent of audiences still have a bias towards women playing games,” she tells Storyboard18.
Gupta is among the top female gamers in India, along with streamers such as Monika “Sherlock” Jeph, Shagufta “Xyaa” Iqbal (streamer and female game developer), Shazia Ayub (Mysterious YT), Pooja Khatri, and Saloni Panwar (popularly known as Meow16k).
Due to the massive surge of female gamers in recent years, further accentuated by the Covid-19 pandemic, women are rapidly straddling multiple roles in the online gaming industry—gamers, streamers, game creators, and entrepreneurs—making it a more diverse and inclusive ecosystem.
According to the report launched by EY in 2022, the number of women gamers grew by 18 percent in 2021. And it is expected to grow by 20 percent by the end of 2022.