Darden School of Business
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A 2022 vision: 5 lessons from 2021 coming into focus
Look at themes and observations Darden experts explored over the course of 2021. The lessons that emerged may inform how leaders lead in 2022
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Less is more: Add value through subtraction
How can people get around their default "Add something!" mode and consider subtraction more — or, rather, neglect subtraction less? Here's what managers can do to help their teams see more possibilities.
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What's the state of women in leadership?
Women continue to be underrepresented, underpaid and, at times, discriminated against in the workforce. Yet there are more women in the C-suite than ever before
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Big Brother in the workplace: Do employees accept behavior tracking?
Compelled to digitally monitor employee productivity, companies are investing in sophisticated behavior tracking tools at a breathtaking pace, giving little thought to how employees feel about those practices
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Climate change is having its moment: Too little, too late?
The only way to decarbonize in time is through massive disruptive innovation across major industry sectors, including transportation, energy, buildings, industrials and agriculture
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This moment in time: Responsible capitalism
Recent years saw more interest in responsible capitalism than ever before, those promises on stakeholder value are now being put to the test as the Covid-19 pandemic scars economies across the globe
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Data matters: 4 workplace functions
Darden experts offer some examples of varied workplace functions on which data analytics can have massive impact
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Marketing marked improvement: Credibility and the promise of change
Marketers should consider more thoughtful ways to position personal improvement products in the increasingly competitive marketplace
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5 Steps to effectively design and execute brand purpose
How can brand create novel value for consumers?
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Media attribution in marketing: A primer
There are several complex machine-learning-based methods that firms can use for media attribution. But developing an attribution model is a gradual process. You can't get there all at once
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AI powered marketing: A 5-stage path to success
Delivering deeply personalized customer experiences requires a significant shift to AI-powered marketing, says Darden Professor