Darden School of Business
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The cost of conviction: Consumer response to CEO activism
As CEOs increasingly wade into controversial social and political issues unrelated to their core businesses, there is need to understand why consumers react to CEO activism
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Strategic alignment in the age of AI: The 7 foundations of competitive success
How does one build such strategic alignment in an organization?
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AI in marketing: How customer-centric companies can benefit from data privacy regulations
To deliver personalized experiences and tailored recommendations that increase customer satisfaction and loyalty, customer-centric AI technologies rely on vast amounts of customer data, which raises concerns about privacy and the ethical use of personal information
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Expanding the pie to drive alignment around inclusion efforts: 3 tactics
Corporations made commitments — through words, actions and resources — to recruit, retain and foster cultures in which racial and gender minorities could thrive
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Robots at the helm: The hidden cost of algorithmic management
As human-mimicking technologies increasingly pervade other parts of the economy, taking over similar managerial roles, it bears asking: How will the broader workforce experience this change?
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The middle class of business: Building enduring ventures
Even though middle class of business that endure for 16 years or more have slower growth than younger firms, they actually employ the most people, studies show
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Understanding decision-making: Inherent risk preferences
When making intuitive decisions, individuals are rarely risk-neutral or consistently risk-averse
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Machine Learning: Prediction, decision and action
The process of machines learning from data unleashes the power of exploding resource. It uncovers what drives people and the actions they take
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5 stages of AI maturity in marketing: A blueprint for the marketing revolution
In the digital economy, data is the lifeblood of successful marketing strategies. As technology and AI continue to advance, businesses are increasingly turning to data-driven marketing to gain deeper insights into customers
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Words vs. Actions: Why innovation must be central to COP28 discussions
We need innovation in not only products and services, but also policy, to support and pave the way for the rapid adoption and deployment of decarbonized technologies
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Will you shape (or be shaped by) the future of AI, Blockchain and the Metaverse?
Darden Professors Dennie Kim and Tim Laseter have advice for forward-thinking business leaders navigating—and shaping—this future: Separate overinflated expectations from the business cases that will unlock real value