Darden School of Business
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Data matters: 4 workplace functions
Darden experts offer some examples of varied workplace functions on which data analytics can have massive impact
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Marketing marked improvement: Credibility and the promise of change
Marketers should consider more thoughtful ways to position personal improvement products in the increasingly competitive marketplace
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5 Steps to effectively design and execute brand purpose
How can brand create novel value for consumers?
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Media attribution in marketing: A primer
There are several complex machine-learning-based methods that firms can use for media attribution. But developing an attribution model is a gradual process. You can't get there all at once
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AI powered marketing: A 5-stage path to success
Delivering deeply personalized customer experiences requires a significant shift to AI-powered marketing, says Darden Professor
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2 Things about managing through change (and 3 things others are asking)
Research has suggested there is another side of change that is given less attention— how managers and organizational members interpret the changes as they unfold
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Promoting globalized innovation, bit by BIT
To create something truly novel, we need people with different backgrounds, knowledge and talents, people from different industries, to come together. That's why, ideally, innovation shouldn't be geographically constrained, says Darden professor
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6 ways business leaders should prepare for 2022 and beyond
In the age of automation, the human traits of judgment, compassion and ethics are critical to maintaining business success
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The practice of courage
It doesn't matter how big your leadership toolkit is if you won't be courageous enough to use those tools when it counts
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Supreme: What's the shelf life of hype?
It has always been difficult for youth brands to stay hot while aging and expanding
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A Silver lining: Five advantages of working virtually
Remote work has had its challenges, but as the workplace begins its return to normal, many of us are seeing a silver lining