Thought Leadership
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In management practice, West isn't always best
There is a problematic absence of non-Western voices in management research
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The future of gold prices
Professor Campbell Harvey says gold is as volatile as the S&P 500, but some dynamics could be changing
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Strategic alignment in the age of AI: The 7 foundations of competitive success
How does one build such strategic alignment in an organization?
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The Nose Knows: Sniffing out the marketing tricks of the trade
While navigating the marketplace, customers need to arm themselves with knowledge of aromatic tactics
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A blueprint for creating good jobs in India
To create good, stable jobs, we must focus on inclusive growth that creates jobs by investing in the social sector, revitalising labour-intensive industries, and prioritising extensive skill development
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Mastering the virtual job interview: 10 tips and tricks
Virtual job interviews have become the norm for those posting and seeking jobs, offering convenience but also presenting unique challenges. As you face this new world of job interviewing, it's crucial to adapt to this format
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Machiavellian or Messiah? Which nattier brand narrative should marketers adopt?
As brands invent, re-invent, and create new avatars, it is imperative to form lasting consumer-brand relationships. Here are a few approaches marketers should look into to forge that bond
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Is there a fault in fault-finding?
Constant focus on mistakes or flaws creates a hostile and stressful environment, which can be demotivating, affect personal well-being and stifle professional growth
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Behavioural Insights: Solutions are rarely homogenous
How can we ensure the results of experiments and pilots successfully scale into interventions that reliably improve consumer welfare?
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To discover breakthrough ideas, look to the outsiders
An AI-boosted search for prescient ideas finds they're more likely to come from the periphery than the core