Fasten your seat belts and get ready for a ride in the time machine as, this weekend, we bring you the past, the present and the future of luxury, and lots more
This weekend, get ready to indulge into all the good things money can buy as we bring you stories from our luxury issue that recently hit the stands! This year, we delved into the past, looked at the present and imagined the future of luxury.
As Deputy head of desk, Jasodhara Banerjee, one of the anchors of the luxury issue explained, “What is luxurious today may well be mundane tomorrow. Or, what was commonplace yesterday could find new life in a more glamorous and covetable avatar today. For one of the most essential ingredients of luxury is availability, or the lack of it—that one factor that makes diamonds so treasured, and coal so base.”
Fasten your seat belts and get ready for a ride in the time machine as we bring you the past, the present and the future of luxury.
1) Future Perfect: Stunners with wheels
Futuristic concept cars from Mercedes-Maybach, Rolls-Royce, Faraday, and Bentley redefine the concept of luxury. The Vision Mercedes-Maybach 6 draws power from an electric powertrain that can travel 500 kms in a single charge. It has body sensor displays, that scans and monitors passengers and can adjust the seat climate, massage functions, ambient lighting and temperature. Its front windscreen doubles up as a transparent display for driving-related data and geographical information that can be controlled with gestures. The Rolls-Royce Vision Next 100 was a result of the RR design team seeking answers to - “What will a Rolls-Royce owner expect of his or her Rolls-Royce in the coming decades?” The concept “car will be digitally connected to every aspect of the owners’ lives and environment, and have a virtual assistant and chauffeur, ‘Eleanor’, who will work intuitively to advise on schedules and options, appointments and tasks.” Click here to read about concept cars rewriting the concept of luxury. Click here to read more
2) Striking the millennial chord
It’s not easy to sell a product to a millennial. They have their own choices, a unique sense of fashion, an image of themselves, a mind of their own, and most importantly, a short attention span. In this scenario, it’s difficult to market to them and even more difficult to build loyalty for a brand. Well-established companies, in the last few years, have had to rethink the way they position their brands to capture and retain the attention of millennials. How are they doing it? Senior Associate Editor Pravin Palande talks to Harley-Davidson, Mercedes-Benz India, and Jaipur Rugs to find out. Click here to read more
3) Guilty Pleasures of the rich and the famous
When most things luxury are within the reach of the rich and the famous, what do they aspire to own? From private jets, and a chateau on the coast to timeless experiences, our senior copy editor Ruchika Shah spoke to businessmen and Bollywood celebrities to find out. Click here to read more
4) Holiday like a king: High on adrenaline and style
Our senior correspondent Varsha Meghani tells you that travelling in the lap of luxury need not translate to a sedate trip. And to prove her point, she takes you through six adrenaline-filled indulgences you can experience. From freediving in the Maldives, going on a Himalayan Odyssey, Adventures in Antarctica, climbing dunes in Oman, and more. Click here to read
5) The high table and a lavish dining experience
Would you spend Rs 1 lakh on a meal for yourself? How about Rs 45,000? Associate editor Anshul Dhamija writes, The Chef's Table gives diners an opportunity to go beyond the menu and taste the finest, most exclusive food. Click here to read more
6) Time without end: Iconic timepieces with a rich history
Ever thought that 100-year-old watches would be outdated and boring? Think again! These watches have been redesigned and fitted with the latest technology and innovations in the watch-making world, to reimagine them in different 'modern' avatars. Associate editor Salil Panchal brings you six such timepieces that have stood the test of time, literally. Click here to more
7) Flaunt value: Jewels worth cherishing
From jewellery and bags to luxury pens and yachts, and watches, of course – Associate editor Aveek Datta brings you baubles to complement your love for luxe. Click here to read more