Ali began his career in television directing shows for Zee TV and Star Plus. He made his first feature film Socha Na Tha in 2005. It was critically acclaimed despite being a box office failure. His next film Jab We Met made him a household name. His following two films Love Aaj Kal and Rockstar became huge critical and commercial success. Ali also pens the scripts and dialogues for films.
Fast Facts : He set up Ibtida, the dramatic society of Delhi's Hindu College, in 1991. It is famous in the theatre circuit for its street plays.