Blogs

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  Technology

  How advanced algorithms are cracking the consumer code

  By Swagata Sarangi

  As we move further into this data-driven era, the distinction between an algorithm and a consumer becomes uncertain. Brands that embrace this evolving technology, anticipating not just trends but also emotions, behaviours, and needs, will flourish

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  Health

  Mitigating risks for India's doctors with comprehensive insurance coverage

  By Tarun Mathur

  As India's healthcare landscape grows more complex, doctors must adopt a proactive approach to risk management

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  Sports

  Pro Kabaddi League: How a rustic, rural sport got a stunning makeover

  By Amrit Mathur

  In the ten seasons completed so far, Pro Kabaddi League has not only made the sport a pan-India entertainment option but has also given the involved franchises healthy bottom lines

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  Technology

  Decoding the Chinese Big Fund and its future trajectory

  By Anurag Awasthi

  While India doesn't need to learn much from China—as both systems are different—the viability of a big fund for technology could be looked at by a public-private partnership as well

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  Startup

  TGR: Understanding Terminal Growth Rate for startup valuation

  By Eklavya Gupta

  Think of the Terminal Growth Rate as more than just a figure on a spreadsheet—it's a vital part of determining whether the growth plans are on track

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  Business & Strategy

  The power of bootstrapping: How to launch your own business successfully

  By Shashwat Swaroop

  In contrast to the high-stakes gamble of the unicorn chase, bootstrapping offers a more grounded and sustainable approach to building a business

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  Enterprise

  Why culture is the mediator for all things business

  By Nick Vaidya

  It is important to recognise that strategy, staffing, execution, systems, and innovation can all fail within a poor culture. Conversely, a great culture systematically resolves issues and drives growth

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  Technology

  How Generative AI can make search results on websites more functional and error-free

  By Anand Jain

  With an AI-powered search, we can move beyond mediocre results, providing users with accurate, personalised experiences that drive significant business value